Description About the Company Join Birdman, a fast-growing plant-based food and supplements company making sustainable, healthier choices a breeze. Be part of the global plant-based revolution and make a massive impact on the planet and on people's lives. Let's create plant-powered magic together!

Data-driven, entrepreneurial, and ambitious? B2B Digital Growth & Affiliates Specialist , you'll own the digital engine of our B2B channel — the natural home of our long-tail customers (accounts with an average purchase potential under $50,000 MXN/month). You'll design a frictionless self-service portal experience, build the automation and pull strategies that let small accounts manage themselves end-to-end, and turn transactional data into real-time business intelligence.

On top of that, you'll design, launch, and scale Birdman's B2B Affiliate Program — including our network of prescribers and medical/professional recommendation — as a controlled-CAC acquisition engine. At Birdman, we strive for greatness — to become a global leader in the supplements industry and a trailblazer in the plant-based revolution. The B2B digital channel serves accounts with average purchase potential below $50,000 MXN/month (long tail); leads above that threshold are routed to the Commercial Expansion Executive (Hunter).

Key Responsibilities Own the Digital Customer Journey: Map, design, and optimize the B2B digital journey so small accounts can self-manage efficiently from onboarding through delivery and post-sale — a 100% autonomous, intuitive buying experience. Design and implement automation flows (emails, abandoned-cart reminders, cross-selling, up-selling, repurchase nudges) based on customer buying behavior,



minimizing man-hours spent on low-volume accounts.

Turn Data into Intelligence: Extract, consolidate, and clean daily data from the ERP, CRM, and e-commerce platform; build dynamic, easy-to-read dashboards (Power BI or similar) giving real-time visibility into portal performance, conversion, frequency, and repurchase. Design the channel's pull strategy — content, referrals, and recommendation campaigns — to generate inbound demand without relying on direct commercial contact. Calculate, monitor, and present digital-channel profitability metrics (CAC, LTV, digital Cost-to-Serve vs.

Continuously test the B2B web platform for usability frictions, interface bugs, and checkout barriers; run A/B tests to improve open, click, and conversion rates. Design the recruitment, activation, and development strategy for the B2B Affiliate Program — including the prescriber and medical-visit network — defining commission tiers, attribution policies, and payment terms, and selecting the right referral/tracking platform.

Operate the Prescriber Network: Reconcile and calculate monthly affiliate commissions with Finance, and ensure all affiliate materials and incentives operate within the applicable health-claims regulatory framework, with Legal/Regulatory validation before publication. Partner with Sales, Logistics, Marketing,



and Finance to migrate the long-tail portfolio to self-service, sustain service levels, and align the channel's digital and automation strategy.

Experience 2–3 years in B2B e-commerce, Growth Marketing, or Affiliate/Referral program management, with a proven focus on funnel optimization, pull strategies, and self-service platform adoption. Bachelor's degree completed (Industrial Engineering, Business, Digital Marketing, Systems, or related). Written and verbal communication in both English and Spanish.

Additional training or certifications in E-commerce Management, Growth Marketing, business-applied UX/UI, or Affiliate/Referral program management.

Experience managing prescriber or recommendation networks (e.g., Technical Skills Business Intelligence & data visualization (Power BI; Tableau or Looker a plus) for building digital-channel dashboards.

Advanced

Excel (Macros, Power Query) for extracting and manipulating e-commerce databases. Deep knowledge of B2B e-commerce platforms (Shopify, Magento, VTEX, etc.) and automation systems (Klaviyo, HubSpot, Salesforce). Analytical ability to interpret digital behavior data (Google Analytics) and channel metrics (conversion, repurchase, CAC, LTV).

Strong orientation toward optimized, frictionless UX/UI to promote self-service. Proven experience in Affiliate/Referral program management: recruitment, commission structure, and performance tracking. Be part of the general plant-based revolution and make a massive impact on the planet and lives.

This is a build-it-from-scratch role for someone who's excited to create things where none exist and fix the ones that don't work — without waiting to be asked.

📌 B Digital Growth & Affiliate Specialist (Guadalajara)
🏢 The Bird Man
📍 Guadalajara