Employment Type: Full-Time

Work Arrangement: Remote

Preferred Location: Mexico

Working Hours: U.S. Central Time business hours

This is for a U.S.-based luxury bags and accessories company focused on creating sophisticated, functional products for modern professional women. The brand operates across multiple e-commerce and retail channels, including Shopify, Amazon, and major U.S. department stores.

We are a growing, remote-first team that values ownership, speed, creativity, analytical thinking, and strong execution. We are looking for someone who can take ideas from concept to execution, understand the numbers behind marketing performance, and continuously improve campaigns based on data.

About the Role:

We are looking for a Marketing Manager – Lifecycle & Campaigns to take ownership of the company's marketing calendar and customer lifecycle marketing initiatives.

This is a highly hands-on role with a strong focus on Klaviyo, email marketing, campaign execution, customer retention, conversion optimization, and marketing analytics.

You will be responsible for planning and executing campaigns, developing and optimizing lifecycle flows, growing the email subscriber base, analyzing campaign performance, and coordinating marketing activities across e-commerce, marketplace, and retail channels.

This is not a purely strategic or coordination-focused position. We are looking for someone who can think strategically, execute independently, launch campaigns, analyze results, and continuously improve performance.

Key ResponsibilitiesCampaign Management & Marketing Calendar

- Own and maintain the company's marketing calendar, keeping campaigns and key initiatives planned several weeks in advance.
- Translate marketing concepts into fully executed campaigns, including seasonal promotions, product launches, and commercial initiatives.
- Manage campaign timelines, dependencies, copy revisions, approvals, and launch schedules.
- Ensure campaigns are delivered accurately, consistently, on time, and in line with the brand's positioning.
- Identify potential delays or execution risks before they impact campaign launches.

Klaviyo & Lifecycle Marketing
- Build, launch, and optimize Klaviyo email campaigns and automated flows.
- Manage key customer lifecycle programs such as welcome series, abandoned cart, browse abandonment, post-purchase, win-back, VIP/customer retention, and review-generation campaigns.
- Monitor lifecycle performance and identify opportunities to improve engagement, conversion, and revenue.
- Conduct A/B testing across subject lines, messaging, offers, creative, timing, and other campaign variables.
- Improve email deliverability, list quality, segmentation, and subscriber engagement.




- Develop strategies to grow the company's email and SMS subscriber base, including website pop-ups and post-purchase acquisition opportunities.

Marketing Analytics & Performance
- Regularly analyze key marketing metrics including revenue per recipient, open rate, click-through rate, conversion rate, subscriber growth, and attributed revenue.
- Translate performance data into clear recommendations and actionable improvements.
- Identify underperforming campaigns and lifecycle flows and implement optimization strategies.
- Track campaign results and use insights to improve future marketing initiatives.

Cross-Channel Marketing
- Coordinate marketing activities across DTC e-commerce, email, Amazon, and retail channels.
- Ensure product launches, seasonal campaigns, and promotional initiatives are aligned across relevant customer touchpoints.
- Collaborate with internal and external partners to ensure consistent messaging and execution.

Paid Media Testing & CRO
- Execute small-scale paid media tests to support conversion rate optimization (CRO), product page optimization, and creative/asset testing.
- Work with controlled test budgets to generate actionable insights rather than manage large-scale paid acquisition.
- Analyze basic paid media metrics and use the findings to improve marketing campaigns and customer journeys.
- Collaborate with external paid media specialists when broader acquisition initiatives are required.

Requirements
- 4–6 years of marketing experience, preferably in DTC e-commerce, lifecycle marketing, CRM, email marketing, or consumer/brand marketing.
- Strong hands-on experience with Klaviyo, including building and optimizing campaigns and automated flows.
- Demonstrated experience using email/lifecycle marketing to generate measurable revenue.
- Experience working with Shopify or other DTC e-commerce platforms is highly preferred.
- Strong understanding of customer lifecycle marketing, retention, segmentation, and email automation.
- Comfortable working with marketing analytics and performance metrics such as CTR, conversion rate, revenue per recipient, open rate, and attributed revenue.
- Working knowledge of Meta Ads and paid media metrics, with the ability to understand and evaluate basic campaign tests.
- Strong copywriting and editing skills,



with the ability to produce polished, brand-appropriate marketing communications.
- Strong attention to detail and commitment to quality assurance.
- Ability to manage multiple campaigns, deadlines, and dependencies independently.
- Comfortable working in a remote, asynchronous, and founder-led environment.
- Strong problem-solving and organizational skills.
- Experience working directly for a DTC/e-commerce brand is preferred over purely agency-side experience.
- Experience using AI tools for marketing, content development, analysis, or workflow automation is a strong advantage.

What We're Looking For The idóneo candidate is more than a campaign coordinator. You are someone who can own the marketing calendar from planning through execution and optimization.

You

- Think in systems rather than isolated tasks.
- Take ownership of marketing performance and know the numbers behind your campaigns.
- Can turn a brief into a polished, live campaign with minimal supervision.
- Have strong brand judgment and can distinguish compelling copy from generic messaging.
- Move quickly while maintaining a high level of accuracy.
- Use data to determine what should be improved or tested next.
- Are comfortable working with ambiguity and changing priorities.
- Can manage dependencies and keep campaigns moving without constant supervision.
- Understand that successful lifecycle marketing requires both creative execution and analytical thinking.
- Look for ways to use AI and automation to work faster and more efficiently while maintaining quality.

Key Performance Indicators Success in this role will be evaluated through a combination of revenue, engagement, customer growth, and execution metrics, including:
- Growth in email subscribers and overall database quality.
- Revenue generated from key lifecycle flows.
- Revenue per recipient from email campaigns.
- Email open and click-through rates.
- Email-driven conversion and attributed revenue.
- Customer review generation and post-purchase engagement.
- DTC conversion rate improvements.
- Campaign launch timeliness and execution accuracy.
- Continuous improvement through testing and optimization.

Performance targets will be reviewed and calibrated periodically based on business growth and available customer data.

Compensation & Benefits

- Competitive compensation based on experience and location
- Performance-based bonuses tied to agreed KPIs
- Paid time off
- Health stipend
- Maternity leave
- Fully remote work environment
- Flexible, asynchronous working culture
- Opportunity to work directly with a growing U.S.-based luxury e-commerce brand
- Access to external marketing and Klaviyo expertise when needed

📌 Lifecycle Marketing Manager | E-Commerce (México)
🏢 M-Ocean Recruiting
📍 México