09 sep
|
Latamforce
|
México
We’re looking for a talented Paid Social & Search SEM Manager to join our client’s creative team.
- 100% Remote
- Salary: $2,000 to $2,500 USD
- Collaborating with teams in the USA (Full-Time 9 to 5 PST)
- Contractor Role
About the Company
Our client is an independent U.S.-based media agency that helps brands grow through strategic media planning, performance marketing, analytics, and data-driven campaign execution. The team works across paid social, paid search, programmatic, and other digital channels, partnering closely with clients to build integrated media strategies and continuously improve performance.
About the Role
This is a hands-on, client-facing role combining Paid Social and Paid Search, with ownership of campaign strategy, execution, optimization, reporting, and ongoing client communication. You’ll work closely with clients, planning teams, creative teams, and other agency partners to continuously improve performance and identify new testing and growth opportunities.
What You’ll Do
- Own the day-to-day strategy, setup, management, and optimization of Paid Social and Paid Search/SEM campaigns.
- Manage campaigns across platforms such as Meta Ads, TikTok Ads, Reddit Ads, Google Ads, and other relevant paid media channels.
- Monitor campaign budgets, pacing, performance, and delivery to ensure client goals and KPIs are achieved.
- Manage and optimize significant monthly media budgets across multiple campaigns and/or brands.
- Develop structured testing roadmaps across creative, audiences, targeting, placements, bidding strategies, keywords, and campaign structures.
- Analyze campaign performance to identify trends, risks, opportunities, and areas for optimization.
- Proactively troubleshoot campaign issues and implement actionable solutions.
- Conduct detailed QA of campaign setup, tracking, naming conventions, targeting, budgets, and delivery settings before launch.
- Prepare weekly performance summaries, campaign reports,
key learnings, and recommendations.
- Track and present KPIs such as media spend, CPM, CPC, CPV, CTR, conversions, reach, frequency, and engagement.
- Translate complex campaign data into clear insights and recommendations for clients.
- Serve as a day-to-day point of contact for clients regarding campaign performance, execution, best practices, and strategy.
- Collaborate with planning, creative, analytics, and client teams to ensure messaging and media strategy align with campaign objectives and funnel stages.
- Stay up to date on new platform features, advertising products, industry trends, and testing opportunities.
What We’re Looking For
- 3+ years of hands-on experience in Paid Media, with strong experience across both Paid Social and Paid Search/SEM.
- Proven experience managing campaigns in Meta Ads Manager and Google Ads.
- Experience with additional platforms such as TikTok, Reddit, LinkedIn, Pinterest, or Snapchat is a plus.
- Strong understanding of campaign optimization, audience targeting, bidding, keyword strategy, budget allocation, and performance analysis.
- Experience managing large media budgets, ideally in an agency or multi-client environment.
- Strong analytical skills and ability to turn performance data into actionable recommendations.
- Experience building and presenting campaign reports and performance decks to clients.
- Strong client communication and stakeholder management skills.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously.
- Ability to work independently, take ownership, and proactively identify opportunities for improvement.
- Advanced English communication skills, both written and spoken.
Nice to Have: Experience with Skai/Kenshoo
About Latamforce
Latamforce is a leading nearshoring staffing agency that helps businesses in the U.S. find top-tier talent from Latin America. We specialize in connecting companies with skilled professionals in Latin America.
📌 Paid Social & Search SEM Manager (México)
🏢 Latamforce
📍 México