Company: Confidential
Industry: Industrial Machinery Manufacturing — Metal Forming and Sheet Metal Processing
Location: Querétaro, Mexico (On-site; limited remote work by exception)
Direct Reports: None — individual contributor role
Travel: Up to 20% domestic and occasional international travel for trade shows.
About the Company
A leading distributor of metal forming and sheet metal processing machinery in Mexico, representing globally recognized brands for the industrial sector. The company serves manufacturers across the Bajío region and nationwide, providing equipment solutions, technical support, and after-sales service to mid-market and enterprise industrial clients.
About the Role
This is a hands-on, individual contributor role with a clear first mandate: transform the company's YouTube channel into the primary content engine for demand generation in the Mexican industrial machinery market.
The Growth Marketing Manager will own end-to-end video content strategy — from planning and production to distribution and performance optimization — and use that content as the fuel for campaigns across paid, organic, and nurturing channels.
Beyond YouTube, the role owns the full demand generation funnel — from brand awareness to qualified lead handoff — in a B2B environment where sales cycles are long, deal sizes are significant, and technical credibility matters. The idóneo candidate is someone who understands that in industrial B2B, high-quality video content (machine demos, technical walkthroughs, customer testimonials, application showcases) is the highest-leverage asset for building trust and generating qualified leads. This person thrives working autonomously, is comfortable being the sole marketing function, and can translate technical product capabilities into compelling visual and written content for engineers, plant managers, and procurement decision-makers.
Key Responsibilities
1. YouTube Channel Development & Video Content Production (Primary Focus)
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