About the Role
You own the online store — and the number that comes with it. Pro Standard sells licensed sports apparel direct to consumer across brand-owned sites in the US, Mexico, Canada, the UK, and additional international markets. This role is accountable for revenue first: growing sales, conversion, and customer lifetime across all of them, with the US site as the priority. You run the site P&L;, the merchandising calendar, the site roadmap, SEO, and customer service — the full customer journey from first search to post-purchase. And we move at the speed of sport: when a team wins, demand shows up in hours, and the site has to be ready before it does. We're looking for someone who arrives with ideas — new ways to merchandise fan moments, new revenue streams, new tests we haven't thought of — and the discipline to ship them, measure them, and double down on what works.
What You'll Own Revenue. Site sales and conversion across all brand-owned markets — the number you own, report on weekly, and build every decision around. The campaign calendar and site programming:



you own what the site shows and says — the homepage, hero campaigns, landing pages, and the calendar of launches, promos, and moments behind them. Planned with brand, creative, and CRM; executed and kept current by your team.
Site merchandising: collection architecture, launch execution, promo discipline (promos on available-to-sell product only — never sitewide), and inventory-aware merchandising so the site never sells what the warehouse cannot ship. Reactive commerce: pre-built playbooks for game moments, player news, and playoff runs — landing pages, collections, and homepage takeovers that go live in hours, not days. The site roadmap: CRO testing program, PDP/PLP improvements, site speed, and the dev/design pipeline that ships them.
International sites: market-specific calendars, translation quality, localized assortments, and knowing when a market deserves investment versus maintenance. The team

📌 Director of Global E-commerce (Nezahualcóyotl)
🏢 Maxima Apparel
📍 Nezahualcóyotl