Job Details

Description

The Marketing Director will work in partnership with HQ and the Country Manager to develop, manage, and execute the strategic direction of all brands (Monster Energy and Strategic). They will ensure structured alignment to the brand’s general marketing standards, objectives, strategies, and philosophies. This individual will be responsible for developing, coordinating, and executing marketing programs, launch activities, event management, sales promotions, partner portal management, communications, budget, and business growth abroad and ensure it is aligned with the U.S. model.
This role will require close collaboration with the global marketing teams, region marketing managers, international and local sales teams and distribution partners, product management and supporting departments to accelerate all Monster brand and business development across the territory.
The Marketing Director will integrate key brand platforms - Action Sports,



Gaming and Music & Lifestyle into key sales initiatives to leverage and build brand awareness for Monster Energy through diligent trade marketing and integrated digital leverage platforms.

Essential Job Functions:
- Oversee planning, creating, implementing, and measuring the success of comprehensive marketing,

communications and public relations programs that will enhance Monster Energy’s sales, image, and position within the marketplace.- Responsible for the achievement of marketing goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Sr. Marketing Director and Senior Management Team.
- Develop short
- and long-term plans and budgets and monitor progress, assure adherence, and evaluate performance.
- Recommend short
- and long-term goals and objectives to the VP.
- Work with senior staff and department staff to develop and maintain a strategic perspective and ensure timely execution of all strategies, projects, programs

📌 Marketing Director Central America (Ciudad de México)
🏢 Monster Energy
📍 Ciudad de México