Meaningful Work From Day One:
The Insights Manager is a strategic thought partner who will provide consumer understanding, strategy recommendations, and research analysis to drive brand and business growth. This role will manage research, participate in ideations, and help identify compelling insights to develop solutions for business challenges and opportunities.

What You Can Expect:
- Develops and implements research plans to address knowledge gaps and inform brand strategy, ensuring alignment with overall business objectives.
- Analyzes and interprets data from various sources, including market research, consumer insights, and sales data, to identify trends, insights, and opportunities for brand growth.
- Collaborates with cross-functional teams, including marketing, sales, and product development, to integrate consumer insights into brand-building initiatives and ensure a consumer-centric approach.
- Manages the design, commissioning, and analysis of consumer research projects, ensuring projects are executed efficiently and effectively within budget and timeline constraints.




- Contributes to innovation by assisting in opportunity identification, testing, and new product/brand development, providing insights to support the development of successful new products and brand extensions.
- Communicates research findings and recommendations to stakeholders clearly and concisely, using data visualization and storytelling techniques to convey insights and influence decision-making effectively.
- Stays abreast of industry trends, consumer behavior, and research methodologies, continuously developing knowledge and expertise to provide cutting-edge insights and recommendations.

What You Bring to the Table:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in consumer planning or a related field, demonstrating a strong understanding of consumer behavior and market dynamics.
- Excellent quantitative and qualitative research skills, wit

📌 Insights Manager (Naucalpan de Juárez)
🏢 Brown-Forman
📍 Naucalpan de Juárez