Growth Marketing Leader
Location: Remote
Employment Type: Full-Time:
About the Role:
We are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments. This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion.
This is a high-impact leadership role focused on measurable revenue growth.
Key Responsibilities:
Growth Strategy & Execution:
- Develop and execute a comprehensive growth marketing strategy aligned with revenue targets
- Drive qualified lead generation for staffing/BPO services
- Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO)
- Optimize funnel performance from lead generation to client acquisition
Demand Generation & Pipeline Growth:
- Create campaigns targeting hiring managers, HR leaders, and decision-makers
- Improve MQL → SQL → Closed Won conversion rates
- Align closely with Business Development and Sales teams
- Design account-based marketing (ABM)
strategies when appropriate
Performance & Analytics:
- Own growth KPIs including CAC, CPL, pipeline value, and revenue contribution
- Analyze campaign performance and continuously optimize ROI
- Implement tracking systems and reporting dashboards
- Run A/B testing and growth experiments
Brand Positioning & Market Expansion:
- Strengthen brand positioning within staffing/RPO markets
- Conduct market research and competitive analysis
- Identify new verticals or geographic expansion opportunities
Requirements:
Qualifications:
- 8+ years of growth marketing experience
- Proven experience in staffing agencies, recruitment firms, or RPO companies (required)
- Strong understanding of B2B marketing and long sales cycles
- Experience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.)
- Experience building demand generation engines
- Data-driven mindset with strong analytical skills
- Experien