09 sep
|
Philips
|
Municipio de Huixquilucan
09 sep
Philips
Municipio de Huixquilucan
Job Title:Consumer Marketing Manager
In this role, you have the opportunity to
Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster as well as other business clusters with consumer focused propositions through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market.
You areresponsible for (but not limited to)
- Responsible for creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market
- Drive the implementation of the local strategy leading cross functional team to achieve our ambitions
- Portfolio management (incl. SKU rationalization, phase in/out)
- Optimal allocation of local A&P; spends as input for AOP cycles, BMC planning
- Localization of general content and local content creation and activation (digital, OOH, influencers, PR, retail media etc.) in collaboration with the Digital marketing, Portfolio marketing, incl.
omni-channel calendar and portfolio management (SKU rationalization/ phase in phase out)
- Represents the voice of the consumer: Local insights about consumers, markets, competition, and trends, and provides input to the businesses
- Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P;, Integral Sales Margin (ISM) and marketing ROI.
You are a part of a team
A team that transforms personal health through meaningful solutions and means of engaging with our customers. Position based in Mexico City, Mexico.
To succeed in this role, you should have the following skills and experience
- Bachelor’s degree +5 years of experience within the Consumer (FMCG), Electronic Care goods industry, preferably.
- Highly entrepreneurial and eager with a natural
📌 Consumer Marketing Manager (Municipio de Huixquilucan)
🏢 Philips
📍 Municipio de Huixquilucan