This is Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis

About the Role

The Product Marketing Manager will lead the strategic direction, market positioning, and commercial performance of GM’s premium brands—Buick, GMC, and Cadillac. This role requires a seasoned automotive marketer with strong leadership capabilities, deep market understanding, and the ability to influence both internal teams and the dealer network.

You will guide product strategy, pricing, incentives, and lifecycle planning while ensuring alignment with brand identity and business objectives. As a key partner to Sales, Finance, Product Planning, and the dealer body, you will drive decisions that shape volume, profitability, and long‑term brand strength.

Key Responsibilities

Strategic Product Leadership
- Lead product strategy and lifecycle planning for premium models, including feature packaging, competitive positioning, and long‑range planning.
- Translate market insights, customer trends, and competitive intelligence into actionable product recommendations.




- Ensure product direction reinforces the premium identity of Buick, GMC, and Cadillac.

Pricing, Incentives & Commercial Strategy
- Own pricing strategy across the premium portfolio, balancing competitiveness, profitability, and brand equity.
- Develop and negotiate incentive programs in alignment with market conditions, inventory levels, and sales objectives.
- Monitor pricing effectiveness and adjust strategies to optimize volume and margin.

Dealer Network Engagement
- Build strong relationships with the dealer network to gather insights, negotiate programs, and ensure alignment on product and pricing strategies.
- Lead discussions with dealer councils and regional teams to support product launches, inventory planning, and commercial performance.
- Address dealer concerns with data‑driven solutions and clear communication.

Cross‑Functional Leadership & Team Development
- Lead and m

📌 Product Marketing Manager (Ciudad de México)
🏢 General Motors
📍 Ciudad de México