PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
- To achieve profitable and sustainable market share growth within assigned key account(s), while respecting adidas group (target) brand image to ensure key account target achievement.

KEY RESPONSIBILITIES:
- To represent the assigned accounts internally as an “ambassador” towards all functions and vice versa and manage all interfaces.
- To develop the account strategies, formalization by strategic account plans and get sign-off by the direct superior (STAP & SAP) clearly understanding account consumer profile considering 1P & 3P business.
- Be the primary leader of implementation STAP & SAP and ensure quarterly reviews are properly set.
- Design & align commercial conditions (e.g. TTCG, payment terms, returns) & align clear “Rules of the game”.
- To sell-in and agree on sell-out support and ensure formalization by specific Account Marketing Plans. Validate & sign off on AMP.
- Identify untapped business opportunities.
- Negotiate branded spaces & POS visibility.
- Set account Priorities for next 18-24 months.




- Align seasonal budget w/ customer.
- Ensure pre-sales achieves target NS & %SM defining weight on regular/DS order placement.
- Orchestrate quarterly kick off (e.g. delivery confirmation) & align with customer action plan if there are significant deviations on deliveries.
- To continue monitoring the sell-out and the order book as well as reliable and cost-efficient supply for the account.
- To monitor and report on customers and competitors’ activities and propose/ initiate/ take actions.
- To track, report and communicate own KPIs.
- Orchestrate operating rhythm (e.g. Battleroom, weekly team & customer meetings).
- Drive strategic projects (e.g. EDI, Partner Program, etools, data analytics).
- Own & track customer P&L.;
- Support on 1P & 3P conciliation and lead payment plan negotiations if necessary.
- Drive visibility & experience at POS.
- Support KAMs escalating w/ customer issues.
- Seek best practices

📌 Sr. Key Account Manager Liverpool (Ciudad de México)
🏢 Adidas
📍 Ciudad de México