Cluster Marketing Lead LATAM Location: Mexico preferred; open to LATAM Company: Mid-Sized Global Pharmaceutical Role Overview We are seeking a highly experienced marketing leader to drive the innovative portfolio across a multi-country LATAM cluster.The role will translate global strategy into regional and local execution, strengthen marketing capabilities, and improve launch readiness and commercial performance across the cluster.The successful candidate will be a strategic, commercially minded leader with strong innovative pharma experience who can influence across countries, work closely with Global Marketing and Market Access, and bring structure to a newly established cluster model.Key Responsibilities - Lead the innovative portfolio strategy across a multi-country LATAM cluster - Translate global marketing and business strategy into regional and local plans - Assess and strengthen marketing capabilities across the region - Drive portfolio performance, ROI, market share and investment decisions - Lead launch readiness and ensure successful localisation of global launch strategies - Coordinate pre-launch and launch activities across Marketing, Medical, Market Access and other functions - Support lifecycle management, evidence generation and future portfolio opportunities - Provide regional insight into HTA, pricing, healthcare systems and market access considerations - Partner closely with Global Marketing and challenge global strategies where local market insight requires adaptation - Develop and strengthen marketing excellence and launch capabilities across the cluster - Lead,



coach and develop Brand Managers across multiple countries - Build alignment between country teams and the wider regional/global organisation - Manage complex stakeholder relationships across Global, Cluster and local markets - Drive consistency and best practice across countries while allowing for local market differences Candidate Profile - 10+ years' experience in innovative pharmaceutical marketing - Strong strategic marketing and commercial leadership background - Experience working across multiple LATAM markets or another complex regional environment - Strong experience in Women's Health and/or CNS preferred - Proven experience leading significant product launches from the ground up - Strong Market Access/HTA exposure - Experience working with global and local stakeholders - Strong project management and change leadership capability - Excellent English and strong business communication skills - Mexico-based candidates preferred, although strong LATAM-based candidates will be considered Required Skills & Experience - Strategic and portfolio-level marketing leadership - Launch readiness and launch excellence - Market Access, pricing and HTA understanding - Ability to translate integral strategy into local execution - Strong cross-functional leadership across Medical, Market Access, Regulatory, Finance and Supply Chain - Ability to influence without direct authority - Strong stakeholder management and communication skills - Comfortable challenging Global/HQ stakeholders constructively - Ability to operate effectively in ambiguity and a newly developing cluster structure - Strong informal leadership and people development skills Desirable Experience - LATAM regional experience, particularly Mexico, Brazil or Colombia - Health economics/value-based marketing - Evidence generation/RWE - Experience within a global pharmaceutical organisation - Experience building or transforming marketing functions

📌 Cluster Marketing Lead Latam (Xico)
🏢 ARTO
📍 Xico