About the Role The SEO & Web Acquisition Analyst owns two deeply connected surfaces: organic search as an acquisition channel, and the company website as the primary conversion environment for new users. This is not a role where SEO and web are treated as separate workstreams handed off to different teams. You will think like an SEO strategist, act like a web product owner, and measure everything against one north star: acquisition.

Core Responsibilities SEO Organic Acquisition Own the end-to-end SEO strategy: keyword research, content architecture, on-page optimization, technical SEO, and link building. Build and maintain a keyword universe mapped to acquisition intent Conduct regular technical SEO audits and drive resolution of issues (crawlability, indexation, Core Web Vitals, structured data) in partnership with Engineering. Develop content briefs and SEO guidelines for internally or externally produced content, ensuring every piece serves an acquisition purpose.

Build and execute a link acquisition strategy focused on domain authority and referral traffic quality.

Web Ownership

Conversion &

Experience Own the company website as an acquisition asset: you are responsible for its performance, structure, and ability to convert visitors into registered and depositing users. prioritizing changes that directly impact acquisition metrics (landing page performance, conversion rate, load speed, UX clarity). Partner with Design and Engineering to implement web improvements with speed; Run structured CRO (Conversion Rate Optimization)



experiments on key acquisition pages: homepages, landing pages, sign-up flows, and campaign-specific URLs.

Own SEO and web performance reporting: organic sessions, keyword rankings, organic-attributed FTDs, landing page conversion rates, and bounce rates. Work with the BI Lead to ensure organic and web conversion events are correctly tracked and attributed in the acquisition funnel.

Translate data into clear action: surface insights proactively, not just in scheduled reports. 3+ years of experience in SEO and/or web management with a clear focus on user acquisition or conversion outcomes.

Strong command of SEO tools: Proven ownership of a website or set of landing pages with measurable impact on conversion or acquisition metrics.

Solid understanding of technical SEO: site architecture, Core Web Vitals, schema markup, rendering (including JS-heavy frameworks). you know how to design a test, read results, and implement winners. Data-driven by default: you measure the impact of everything you do.

Experience with programmatic SEO or landing page generation at scale. Familiarity with A/B testing tools (Optimizely, VWO, or similar) and feature flagging systems. Basic HTML/CSS knowledge enough to QA implementations and unblock small fixes without Engineering.

Experience with server-side rendering frameworks (Next.js or similar) and their SEO implications.

Background in fintech, marketplace, or subscription SaaS where acquisition funnels are high-stakes. This position is onsite at our Monterrey, MX office

📌 SEO & Web Acquisition Analyst (Monterrey)
🏢 Rebet
📍 Monterrey