Viamericas is a #1 ranked and licensed money transmitter offering international
money transfer, bill payment, check processing and a variety of other services
at thousands of agent locations across the United States, and 287,885 locations
in 95 countries. At Viamericas, our ultimate objective is to help immigrants
succeed and improve their lives by providing the highest quality financial
services. We are always seeking TOP TALENT – experienced individuals who
embrace our core values of respect, integrity, empathy and creativity.

The Senior Marketing Data Analyst is responsible for transforming marketing,
customer, agent, product, and geographic data into actionable insights that
drive business growth, customer retention, operational efficiency, and strategic
decision-making. This role develops and maintains dashboards, analyzes campaign
and product performance, supports forecasting, identifies market opportunities,
and delivers reporting for key marketing initiatives, including ViaMall. The
position supervises a small team and partners closely with Marketing, Sales,
Finance,



Product, and Operations to improve business performance through
data-driven decisions.

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Duties and responsibilities
* Build and maintain daily, weekly, and monthly reporting tools that track
business performance across core money transfer, digital products, agents,
corridors, geographies, customers, and key marketing programs.
* Use Excel, SQL, Power BI, and other analytical tools to deliver accurate
analysis, automated dashboards, metric reports, and data visualizations for
Marketing, Sales, Finance, Product, Operations, and leadership teams.
* Support forecasting and planning processes by analyzing historical
performance, seasonality, market trends, campaign activity, and product
adoption patterns.
* Track, forecast, and measure the performance of marketing programs,
communications, campaigns, and product adoption by geography, customer
segment, agent, and channel. Build tools to evaluate

📌 Senior Marketing Data Analyst (Tijuana)
🏢 Viamericas
📍 Tijuana