About Lilo SocialLilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands.
With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably.
We work across the entire customer lifecycle: from content creation and paid advertising to conversion rate optimization and retention marketing.Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. **** honoree for three consecutive years *****, ****, ****).
We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners.
To date, we have driven billions of dollars in attributed revenue for our partners.The RoleAs a Paid Search Media Buyer at Lilo Social, you will own the strategy, execution, and optimization of Google Ads and Microsoft Ads accounts for our eCommerce clients.
You will launch and manage search, shopping, and Performance Max campaigns while conducting ongoing testing to drive scalable growth and meet client ROAS goals.
This role requires a data-driven problem-solver who can balance strategic thinking with hands-on campaign management to deliver measurable results for our partner brands.What success looks like:Consistent improvement in ROAS and conversion rates across your client portfolio through strategic optimization and testingEfficient campaign management that identifies scalable opportunities and maximizes budget performanceStrong client relationships built on clear communication, strategic insights,



and proactive recommendationsCross-functional collaboration with creative and retention teams that drives integrated marketing performanceResponsibilitiesDevelop and execute comprehensive paid search strategies for Google Ads and Microsoft Ads across multiple eCommerce client accountsManage and optimize search, shopping, and Performance Max campaigns to achieve client ROAS targets and growth objectivesConduct keyword research, expansion, and bid optimization to maximize campaign efficiency and reachWrite compelling ad copy for search campaigns and conduct ongoing A/B testing to improve click-through rates and conversion performanceManage product feed optimization for Shopping campaigns in Google Merchant Center, ensuring accurate product data and maximizing visibilityMonitor search term reports daily to identify expansion opportunities and refine negative keyword lists for improved targetingAnalyze campaign performance data to identify trends, uncover insights, and develop actionable optimization strategiesBuild and maintain client relationships through regular communication, performance reporting, and strategic recommendationsCollaborate with creative teams to develop high-converting landing pages and provide feedback on landing page performanceStay current on platform updates, industry trends, and competitive landscape to maintain cutting-edge campaign strategiesTrack and report on key performance metrics including ROAS, conversion rates, CPCs, impression share,



and overall account healthManage campaign budgets effectively, scaling successful campaigns while maintaining efficiency targetsRequirements2-4 years of hands-on paid search experience managing Google Ads accounts for eCommerce brandsProven track record of managing significant monthly ad budgets ($50K+) and achieving strong ROAS performanceExpert knowledge of Google Ads campaign structures, including Search, Shopping, and Performance Max campaignsStrong proficiency with Google Merchant Center and product feed optimization techniquesAdvanced analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategiesExcellent proficiency in Excel or Google Sheets for data analysis, reporting, and campaign managementStrong copywriting skills with experience creating compelling ad copy that drives clicks and conversionsExcellent communication skills with the ability to present strategy and results clearly to clients and internal teamsNice to HaveGoogle Ads certifications (Search, Shopping, Display, Video)Experience with Microsoft Ads (Bing Ads) campaign managementFamiliarity with feed management tools such as DataFeedWatch, GoDataFeed, or similar platformsExperience with analytics platforms beyond GA4, such as Triple Whale, Northbeam, or other attribution toolsBackground working in a DTC-focused agency environment managing multiple client accounts simultaneouslyCompensation and BenefitsFully Remote: Work from anywhere on US hoursGenerous Time Off: Competitive PTO policy and paid holidays to maintain work-life balanceCompensation: Competitive salary commensurate with experience.

📌 Paid Search Media Buyer (México)
🏢 Lilo Social
📍 México