At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.
We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.
Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.We are seeking a strategic, creative, and data drivenBrand Managerto lead the growth and development of a diverse brand portfolio across multiple markets.
This role plays a critical part in shaping how our brands connect with consumers, bringing purpose, play, and storytelling to life while delivering strong commercial results.The Brand Manager will own brand strategy and execution end to end, partnering closely with regional and global teams to deliver impactful 360° marketing campaigns, optimize investments, and build meaningful consumer experiences across all touchpoints.A Day in the Life as a Brand ManagerBrand Strategy & PlanningDevelop and lead annual brand plans and long term strategic roadmaps in collaboration with regional and general teamsDefine and drive brand positioning, value propositions, and key messages across all consumer touchpointsMonitor consumer insights, cultural trends, market dynamics, and competitive activity to identify growth opportunitiesIntegrated Marketing & Campaign ExecutionLead the development and execution of360° integrated marketing campaigns, including advertising, digital, experiential, PR, trade,



and promotional initiativesTranslate brand purpose and storytelling into compelling consumer facing activations that build equity and demandPartner with agencies and internal teams to ensure creative excellence and flawless executionRetail, Sales & Cross-Functional IntegrationWork closely with Sales, Trade Marketing, and eCommerce teams to align brand strategies with channel specific needsSupport key commercial moments with strong brand narratives, consumer insights, and promotional planningAct as a key connector across Marketing, Finance, Demand Planning, and Regional teamsBudget & Performance ManagementOwn and manage marketing budgets across brands and markets, ensuring disciplined investment and strong ROITrack, analyze, and optimize performance across key KPIs including sell in, sell out, market share and profitabilityUse data and analytics to inform decisions, prioritize initiatives, and course correct when neededRegional & Global CollaborationManage multiple brands and multiple countries simultaneously within a matrix organizationContribute actively to regional and global initiatives, influencing brand strategy beyond local executionEnsure consistency with brand guidelines, values, and compliance requirementsWhat You'll BringBachelor's degree inMarketing, Business Administration, Industrial Engineering, or a related field5+ years of experiencein Brand Management, Marketing,



or Product Management rolesProven experience leadingintegrated 360° marketing campaignsand product or brand launchesStrong analytical and financial acumen, including forecasting, business planning, and budget managementAdvanced Excel skillsfor performance analysis, forecasting, and business trackingExperience managingmultiple brandssimultaneouslyData driven mindset with the ability to translate insights into actionStrong cross functional collaboration skills in regional and global environmentsProactive, hands on, high drive profile with strong ownership and accountabilityFluent English requiredHasbro is an Equal Opportunities EmployerThe above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position.
It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements.
We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.Interviews at Hasbro take place in person and virtually as part of our recruitment process.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.

📌 Brand Manager (Xico)
🏢 Hasbro
📍 Xico