About FuegoFuego is redefining footwear built for dance, athletics, and streetwear — where style, performance, and comfort meet in every step.
Born out of dance culture and forged on dance floors around the world, Fuego has grown into a general lifestyle brand, sold direct-to-consumer and through select retailers in 120+ countries.The RoleWe're looking for a Head of Distribution, Latin America to build and lead Fuego's distributor network across the region.
This is a deal-making, relationship-building role — you'll identify the right retail and distribution partners in key markets (Mexico, Colombia, Brazil, Argentina, and beyond), negotiate and structure agreements, and drive sustainable, profitable growth in a region where Fuego doesn't yet have a strong wholesale footprint — one with deep cultural ties to the dance communities Fuego was built for.You'll work closely with the CEO, Sales, and Product team to ensure distribution strategy aligns with brand positioning, product assortment, and pricing — and you'll be the face of Fuego to partners across Latin America.What You'll DoDevelop and execute Fuego's Latin America distribution strategy, with a roadmap for sequencing and expansion across priority markets (Mexico, Colombia, Brazil, Argentina) over timeLead outreach, pitch, and negotiation with prospective distributors — from first contact through signed agreementStructure commercial terms including minimum order quantities, pricing/margin structures, territory rights, marketing co-investment, and performance targetsNegotiate and finalize distribution agreements in partnership with legal counsel, protecting Fuego's brand standards,



trademark, and long-term interestsNavigate market-specific considerations across the region: import/export requirements, customs and duty structures, and local regulatory or certification requirementsSupport distribution planning as Fuego expands beyond footwear into apparel and accessories, ensuring partners can grow with the brand across categories over timeWhat You Bring7+ years of experience in international sales, business development, or distributor management in footwear or apparel, with a focus on Latin American marketsProven track record structuring and closing distribution/partnership agreements with distributors or retailers in Mexico, Colombia, Brazil, or elsewhere in the regionDeep understanding of wholesale/distribution economics — margin structures, MOQs, terms, exclusivity, and territory managementFluency in Spanish required; Portuguese is a strong plus for Brazil-focused workStrong commercial instincts paired with the discipline to protect brand positioning and long-term partner quality over short-term volumeWillingness and ability to travel across Latin America on a regular basisExcellent written and verbal communication skillsNice to HaveExisting relationships with sneaker, streetwear, athletic, or lifestyle footwear distributors/retailers in Mexico, Colombia, or BrazilExperience launching a footwear or apparel brand into Latin American markets from scratchPersonal or professional ties to Latin dance culture (salsa, bachata, reggaeton) that map to Fuego's brand rootsBackground working alongside a lean, founder-led team where you'll build process as you go

📌 Head Of International Distribution (Xico)
🏢 Fuego
📍 Xico