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Manager Brand Comms Running

Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Own all country related category communication and implementation topics to maximize the brand voice, and ensure category opportunities are fully exploited.
- Lead the category calendar execution aligning 360 activation plans with other areas and executing brand comms plans (media, activation, communities, etc.)
- Activate Running Communities in collaboration with Sports Marketing
- Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
- Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
- Generate a framework for performance to set clear expectations with the team
- Manage MWB for the category to ensure all implementations comply with approved plans following investment behind integral priorities
- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools

Knowledge Skills and Abilities:

- Experienced in job and fully qualified/trained




- Combined broad theoretical and practical knowledge incl. company policies and practices

Requisite Education and Experience / Minimum Qualifications:
- Economic/Business/ Administrative careers
- 5 years experience in visual merchandising
- Experience as Brand manager, brand activation
- English intermediate-advance

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Manager Brand Comms Running

Brand:

Location: Mexico City

TEAM: Brand Management & Communications

State: Ciud

Country/Region: MX

Contract Type: Full time

Number: 548770

Date: Sep 7, 2026

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📌 Manager Brand Comms Running (Ciudad de México)
🏢 Adidas
📍 Ciudad de México