Description FBS – Farmer Business Services is part of Farmers operations with the purpose of building a general approach to identifying, recruiting, hiring, and retaining top talent. We believe that the foundation of every successful business lies in having the right people with the right skills. Since we don't have a local legal entity, we've partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.
A solid and innovative company with a strong market presence A dynamic, diverse, and multicultural work environment Leaders with deep market knowledge and strategic vision Continuous learning and development
Objective: To support the numerous in-flight and upcoming business initiatives Farmers needs a dedicated support team to manage our customer and product analytics tools, Segment, Mixpanel, and Salesforce Data360 (formerly Data Cloud).



This team will operate as cross functional center of excellence building and supporting a Customer Events Hub focused on delivering real-time event streaming and product analytics capabilities for business partners.
This role will be focused on the "What" – Data governance and Insights. They will co-own tracking plans with product owners and business analysts. They will builds Mixpanel dashboards and translate business user stories into technical requirements
Tracking Plan Management: Co-owns and maintains Segment Tracking Plans with application product managers to ensure data is sent according to business needs. Consults on data projects of intermediate complexity to understand design requirements and draft documentation for data collection.
Builds and maintains reports and dashboards in Mixpanel to track user behavior and KPIs.
Data Quality: Validates data assumptions and ensures tracking plans are aligned across various applications to maintain a "single version of the truth".
Stakeholder Consulting: Consults with application development teams to ensure data is

📌 FBS Data Analyst (Hermosillo)
🏢 Capgemini
📍 Hermosillo