WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across more than a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.

YOUR ROLE

You will work with senior team members to contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato's portfolio of companies. You will continue to build upon your foundational knowledge and skills within the Google platform to build campaigns, provide thoughtful recommendations, and deliver a strong return on ad spend through creative iteration and ideation, testing new strategies, and ongoing optimizations. You will also report on business KPIs, oversee the testing structure,



and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to ensure that the Paid Media team can seamlessly move forward by increasing the market share of existing verticals and expand into new verticals as the business continues to grow.

You will be responsible for meeting critical business goals for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing.
- Own the daily pacing/reporting process on Google Search for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly projections, with opportunity for growth into additional Google channels (Display, Discovery, Video, Performance Max)
- Source assets (ad copy & creative materials) for Search & Display campaigns, maintaining an organized asset library to be used across channel

📌 Performance Marketing Associate (Playa del Carmen)
🏢 Launch Potato
📍 Playa del Carmen