Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Paid Ads Specialist to build, manage, and optimize performance-driven advertising campaigns across multiple digital channels.
This is a hands-on performance marketing role focused on:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Paid search & display
Retargeting
Lead generation
Conversion optimization
ROAS and acquisition efficiency
You’ll own the full paid media lifecycle — from campaign strategy and audience targeting to execution, tracking, testing, optimization, and reporting.
If you understand how to turn ad spend into measurable leads, conversions, and revenue, this role is a strong fit.
What You’ll OwnPaid Media Strategy & Planning
Develop and execute paid advertising strategies aligned with business and revenue goals.
Manage campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
YouTube Ads
Other relevant paid acquisition channels
Research:
Target audiences
Keywords
Competitors
Customer segments
New acquisition opportunities
Plan campaign budgets and acquisition targets
Forecast performance and identify scaling opportunities
Align paid media with broader marketing, sales, and brand initiatives
Campaign Setup, Management & Optimization
Build and manage campaigns across:
Paid Search
Display
Retargeting
Video
Lead Generation
Conversion Campaigns
You’ll:
Create and optimize campaign structures
Manage bids, budgets, placements, and targeting
Test:
Ad copy
Headlines
Creatives
CTAs
Audiences
Landing pages
Run structured A/B tests
Optimize campaigns based on performance data
Scale winning campaigns while maintaining acquisition efficiency
Monitor and improve key metrics including:
ROAS
CPA
CPL
CPC
CTR
Conversion Rate
Google Ads & Paid Search
Manage and optimize Google Ads campaigns including:
Search
Display
Retargeting
YouTube
Performance Ma
📌 Paid Ads Specialist (México)
🏢 Pavago
📍 México