Job Description

To secure that store communication completes and amplifies the shopping experience
and range presentation through IKEA visual and verbal identity thereby contributing to
building consumers' perception of the IKEA brand in the local market as unique and
consistent.

• Use graphic communication competence to strengthen the uniqueness and
consistency of the IKEA identity in in-store and digital communication by applying the
principles of IKEA visual and verbal identity.
• Actively contribute to the department action plan with initiatives that will grow the
business and support long-term profitability and execute the agreed plans in close cooperation with other functions.
• Plan, implement and evaluate in-store and digital communication to ensure that it
conveys the benefits of the IKEA Concept as well as completes and enhances range
presentation by using proven solutions, best practices, guidelines and national
directions.
• Actively contribute to developing,



implementing and evaluating in-store and digital
communication strategies that support a convenient shopping experience by using
knowledge about life at home and shopping behaviour in the local market.
• Respect routines and responsibilities, work together with the Com&In; team and other
functions in the store, act quickly to exploit commercial opportunities and understand
the impact of your actions on the financial results.
• Secure visual balance and consistency, quality and simplicity, cost-efficiency and
sustainability in producing and implementing in-store and digital communication.
• Stay up to date with knowledge about home furnishing, communication and retail
design trends to follow creative directions that inspire and surprise store visitors
through the IKEA visual and verbal identity.
• Keep visitors in mind and minimise disruption when working on the shop floor.

📌 Graphic Communication Co-worker (Zapopan)
🏢 Ikano-Retail
📍 Zapopan