Regional Segment Marketing Manager HVS Region Segment Strategy- Define, nurture and deploy the segment mid-term (1 to 3 years) tactical strategy- Adapt the LB SAVE (Solution, Access, Value, Experience) model into an action plan for the targeted segment- Localize the tactics based on your target persona (s)- Prioritize the portfolio of solutions- Collaborate to the building of the Region Distribution on where to play and how to win in line with the LB Access Strategy- Collaborate to the building of the Region pricing strategy to extract and maximize the value while maintaining competitiveness.
- Lead the customer relationship management: capture, nurture, valorization, conversion, retention (customer Life-time value) supported by the Region Engagement Team.
- Oversee and contribute to content adaptation for your segment needs including- Refine the segment customer journey, identify its key moments of truth (insights) and provide information back to LB for possible evolution- Ensure the forecast and supply is aligned with the Region business ambitions (customer and market evolution, product lifecycle,



etc.)- Coordinate and prioritize ad-hoc projects and dedicated budget- Analyze potential partnership opportunities in line with the segment & Brand characteristics- Drive and monitor the segment business growth and performance (market/financial (P&L;)) leveraging the entire G2M plan in line with the LB KPIs- Establish and own the segment business review for Region steering committees and LB/Region G2M reviews, leveraging all type of market data and insights, providing corrective action plans at regional and LB levelsKEY EXPERIENCE IN:- Doing different types of analysis (market, competitor, financial, products)- Monitoring businesses- Building action plans- Managing project, product launches, events- Working in marketing functionsCOMPETENCIES:Achievement Orientation - 4Branding - 3Customer Value Mgt - 3Data Collection & Processing - 3Digital Marketing - 1Impact & Influence - 4Revenue & Profitability - 3Product & Technical Knowledge - 3Teamwork & Collaboration - 3Entrepreneurship - 2LANGUAGES REQUIRED:Spanish - Business ProfessionalEnglish - Business Professional

📌 Regional Segment Marketing Manager Hvs (Santiago de Querétaro)
🏢 Michelin
📍 Santiago de Querétaro