We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis. You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability. Duties / Task to perform - Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform. - Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals. - Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages. - Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance. - Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities. - Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders. - Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns. - Support Google Ads campaign setup, tracking, QA, and optimization when needed. Requirements - 4–7 years of hands-on paid social campaign management experience. - Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management. - Experience with at least one additional platform: TikTok, Pinterest, or Reddit. - Demonstrated ability to brief, test, optimize, and scale creative content for performance.



- Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.

- Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators. - Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data. - Strong analytical, reporting, and communication skills. - Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus. - Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus. - Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus. - Previous agency experience managing multiple accounts is preferred. - Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio. - Interest in using AI tools to support media planning and buying workflows is a plus. Schedule & availability: Remote, Monday through Friday: 9:00 AM–1:00 PM Eastern Time (EST) Benefits - Fully remote work environment - Stable, long-term collaboration - Clear scope of responsibilities and structured workflows - Training and onboarding support - Opportunity to work with international teams - Exposure to modern tools and professional processes - Supportive and collaborative work culture - Opportunity for skill development and career growth ? Before You Apply, Please Read: At Freelance Latin America , we’re excited to connect you with meaningful remote opportunities. However, we want to be clear: ⏰ These are professional roles with set schedules defined by the client. Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours. ? You will be part of the client’s team. You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration. ? KPIs and goals matter.

📌 Senior Paid Social Media Buyer (México)
🏢 Freelance Latin America
📍 México