Description**1.**Education and Training**:- ** Bachelor's degree** in marketing, business administration, communication, advertising, or a related field.
- Additional courses or certifications in digital marketing, SEO, SEM, web analytics, etc., are a plus.
**2.**Experience**:- ** Previous experience** in marketing roles, ideally 2 to 5 years depending on the level of the position (junior, mid-level, senior).
- Experience in **managing advertising campaigns**, developing marketing strategies, and handling marketing budgets.
- Familiarity with **digital marketing tools** such as Google Analytics, SEMrush, Hootsuite, HubSpot, among others.
**3.**Technical Skills**:- ** Analytics**: Ability to interpret marketing data and KPIs, with knowledge of analytics tools.
- ** CRM**: Experience with customer relationship management platforms.
- ** Basic design skills**: Basic knowledge of graphic design tools (Photoshop, Illustrator) can be useful.
- ** Marketing automation**: Familiarity with automation tools like Mailchimp, Marketo, or Pardot.
**4.**Soft Skills**:- ** Creativity**: Ability to develop innovative ideas and engaging campaigns.
- ** Communication**:
Excellent written and verbal communication skills, both for collaborating with internal teams and managing client relationships.
- ** Strategic thinking**: Ability to develop and execute marketing strategies aligned with business objectives.
- ** Teamwork**: Ability to work collaboratively in multidisciplinary teams.
- ** Time management**: Ability to manage multiple projects simultaneously and meet deadlines.
**5.**Industry Knowledge**:- Familiarity with **industry trends** relevant to the company's operations.
- Knowledge of **competitors** and best practices within the sector.
**6.**Culture and Values**:- ** Adaptability and flexibility**: Ability to adapt to rapid changes in the marketing environment.
- ** Results-oriented**: Focus on achieving objectives and performance based on metrics.
- ** Proactivity**: A proactive attitude in proposing new ideas and strategies.This profile can be adjusted depending on the specific focus of the role, such as digital marketing, product marketing, brand management, among others.
📌 Marketing Area (Chihuahua)
🏢 Row
📍 Chihuahua