At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, general workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
As the Digital Marketing Manager on the Demand Generation team, you will drive the strategic vision and execution for end-to-end digital marketing initiatives across B2B and B2C audiences. You will have a strong focus on email marketing, paid media, audience development, campaign optimization, and performance analysis.
You will serve as the strategic and execution lead, partnering with external agencies, platform partners,



and internal stakeholders to build, launch, optimize, and scale high-converting digital campaigns. You will work across markets, cultures, and time zones and communicate clearly and confidently in both English and Spanish.
The ideal candidate combines strong email marketing expertise, analytical thinking, technical execution, and experience working for a multinational or international company. You will use iterative testing and performance insights to drive measurable business results.
Responsibilities
Develop and execute integrated digital marketing campaigns across email, paid media, landing pages, and other digital channels.
Own email marketing programs, including audience segmentation, campaign planning, copy development, deployment, testing, reporting, and optimization.
Build multi-touch journeys that nurture enterprise prospects and support consumer acquisition throughout the funnel.
Part

📌 Global Demand Gen (Ciudad de México)
🏢 Nielsen Holdings
📍 Ciudad de México