About Lilo Social Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle from content creation and paid advertising to conversion rate optimization and retention marketing.

As a Paid Social Media Buyer at Lilo Social, you will own the strategy, execution, and optimization of paid social campaigns for a portfolio of DTC eCommerce clients. You will work closely with our creative team to test new concepts, analyze performance data to identify scaling opportunities, and maintain client relationships through strategic communication and data-driven recommendations. Your ability to balance multiple accounts while maintaining exceptional ROAS performance will directly impact client growth and satisfaction.

Consistent month-over-month ROAS improvement across your client portfolio through strategic testing and optimization Efficient creative testing roadmaps that quickly identify winning concepts and scale budgets profitably Strong collaboration with creative strategists, designers, and project managers to maintain velocity and quality across all accounts Strategize, launch, and optimize paid social campaigns across Meta (Facebook and Instagram) and TikTok platforms for multiple client accounts Manage daily campaign budgets, bid strategies, and pacing to meet client revenue and ROAS targets Conduct frequent A/B testing across audiences, placements, creative formats,



and messaging to identify scalable opportunities Analyze campaign performance data to provide actionable insights and strategic recommendations for optimization Collaborate with creative strategists and designers to provide performance feedback on ad creative and develop testing hypotheses Monitor and troubleshoot pixel implementation, conversion tracking, and attribution to ensure accurate performance measurement Prepare and present weekly or bi-weekly performance reports to clients, highlighting wins, learnings, and strategic next steps Stay current on platform updates, new features, and industry best practices across Meta, TikTok, and emerging social platforms Implement and maintain quality assurance processes to ensure error-free campaign launches and ad copy accuracy 3+ years of hands-on paid social media buying experience, with a proven track record managing Meta Ads Manager (Facebook and Instagram advertising) ~ Demonstrated experience managing monthly ad budgets of $50,000 or more for direct-to-consumer or eCommerce brands ~ Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies ~ Experience developing and executing creative testing methodologies, including structured A/B testing frameworks ~ Excellent written and verbal communication skills, with experience presenting campaign performance and strategic recommendations to clients ~ Self-motivated and detail-oriented, with exceptional organizational skills and the ability to maintain quality while working at high velocity Experience with TikTok Ads Manager, Snapchat Ads, or Pinterest Ads platforms Experience with Google Ads or other paid media channels to support integrated campaign strategies Knowledge of email marketing platforms like Klaviyo or experience working with retention marketing strategies Fully Remote : Work from anywhere on US hours Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance

📌 Paid Social Media Buyer (México)
🏢 Lilo Social
📍 México