Purpose:

Accountable for deploying the Builder to Leader strategy across LATAM, translating business priorities and field needs into simple, scalable frameworks, tools, and experiences that enable Business Owner to understand, activate, and grow their business. Designs and delivers high-impact marketing frameworks, tools, and experiences for each stage of the Business Owner journey, ensuring clarity, usability, and strong call-to-action to drive activation, retention, productivity, and leadership progression. Safeguards the integrity of the journey by eliminating unnecessary complexity, avoiding content overload, and ensuring a clear, relevant, and replicable path across markets.

Acts as a key integrator between Marketing and Sales, ensuring commercial strategies are translated into consistent and actionable solutions for the field.

Key areas of responsibility include:

- Strategy Design & Framework Development: Lead the design and governance of the Builder to Leader strategy, translating business, product, and compensation priorities (as well as leader needs) into simple, scalable frameworks that serve as the reference model for Business Ownerdevelopment across LATAM, in close partnership with Sales.
- Translate builder and leader needs into simple, compelling and action-oriented marketing tools, messages and materials that clearly communicate the business opportunity and drive specific call-to-action behaviors in the field.
- Activation, Retention & Productivity: Design and deploy high-impact initiatives that drive builder activation, strengthen retention,



and increase Business Owner productivity through simple, compelling, and emotionally engaging programs that sustain repurchase, generate new buyers, and maximize business potential.
- Leader Development & Progression: Define and enable clear pathways, tools, and experiences that strengthen leadership capabilities and accelerate progression from builder to leader, ensuring practical application and impact in the field.
- ABO Business Balance & Sustainability: Develop strategies and initiatives that enable Business Owner to effectively balance network building and commercialization, supporting healthy, sustainable, and scalable business growth aligned with long-term success.
- Market Enablement & Execution: Enable effective execution across markets by guiding local adaptation and partnering with Marketing Operations Activation & Engagement, Sales and Communications to cascade clear, consistent, and actionable priorities aligned with field realities.
- Performance & Continuous Improvement: Leverage market insights and performance data to assess impact on key metrics (retention, productivity, leadership), continuously refining the strategy, prioritizing high-impact initiatives, eliminating low-value activities,



and influencing LATAM-level decisions

Requirements:

- Education: Bachelor’s degree in Marketing, Business Administration, Strategy, Communications, or a related field
- Experience: +5 years in:

Marketing strategy, Business Owner development, sales enablement, or business growth roles. Translate strategy into tools, programs, and field‑ready solutions.
- Languages: advanced English

Required Knowledge & Skills and/or Related Experience:

Knowledge

- Business Owner lifecycle and progression models
- Business opportunity and compensation structures.
- Sales enablement and engagement tools (CRM, playbooks, training).
- Retention, renewal, and productivity drivers.
- Performance measurement and value‑based prioritization.

Skills

- Strategic synthesis and simplification of complex business strategies.
- Journey mapping and experience design.
- Strong cross‑functional leadership and influencing on stakeholder management.
- Strong cross‑functional leadership and alignment.
- Data‑driven prioritization and impact assessment.
- Clear, structured communication with senior stakeholders and markets.

Required Abilities

- Strategic mindset with strong business acumen.
- Ability to see the end‑to‑end picture while driving focused execution.
- Influence and leadership without direct authority.
- Ability to balance long‑term development with short‑term performance outcomes.
- Adaptability to diverse market realities and evolving business needs.

📌 Regional Commercial Strategy & Enablement Sr. (Nuevo León)
🏢 Amway
📍 Nuevo León