overview

this position is for a highly experienced, senior facebook campaign manager who will own a portfolio of dtc e-commerce brands spending $50,000–$200,000+ per month on meta — not as a button-pusher, but as the person the client trusts to tell them where the money should go next.

our social team has spent over $500m on meta advertising. We're a performance and growth marketing agency that combines technology, problem-solving, and consumer psychology to make paid media profitable for digitally native e-commerce brands. This role has a clear path to leading a team.

what you'll do

own the strategy

- build long-term acquisition strategies and tactical week-to-week plans across facebook and instagram.
- establish performance benchmarks, then continuously monitor and optimize against them.
- design, run, and read campaign tests — and know the difference between a real result and noise.
- partner with account managers and strategists to execute, optimize, and scale a portfolio of client meta accounts against real business objectives.

own the creative thinking

- analyze creative performance and explain why a winner is winning — the hook, the format, the audience, the offer.
- turn that analysis into a concrete creative roadmap: what to make next, and what to stop making.
- brief the in-house design team with clear, specific creative direction.
- bring a point of view on creative strategy that clients wouldn't have arrived at on their own.

own the relationship

- communicate wins, losses, and what happens next clearly to clients, account managers, and strategists — so everyone understands the roadmap ahead.
- translate performance data into language a founder or cmo can act on.
- be a thought leader — challenge your team and your clients to think past the obvious, find innovative solutions, and drive results.





what you need

- 3+ years managing paid meta (facebook/instagram) advertising for direct-to-consumer brands.
- proven management of multiple ad accounts at $75,000+/month while hitting brand kpis.
- professional working proficiency in english (c1 or above) , with strong verbal communication — you'll be client-facing daily, on calls and in writing.
- strong creative analysis skills — you can look at a set of ads and articulate what's working, why, and what to test next.
- excellent writing and creative content skills — you can write a creative brief the design team can actually build from.
- hands-on experience with mta / attribution platforms such as triple whale and northbeam, plus ga4 and meta's native attribution.
- advanced command of full-funnel strategy : prospecting, retargeting, and ltv cohort segmentation.
- fluency in performance metrics : cpa, cvr, roas, mer, cpm, cpv, cpc, ctr — and which one matters for which client.
- deep knowledge of meta custom audiences, events, and product feeds.
- independent problem solver who doesn't need platform training — you'll be trusted to diagnose and fix an underperforming account without waiting to be told.
- strong attention to detail, organized, with exceptional time management skills — including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities.
- hard worker, innovative thinker, and collaborative team player.

how we work

- fully remote — we trust you to manage your own time.
- you'll need 4-5 hours of overlap with us pst or est time for client calls and team syncs.
- fast feedback, direct communication, and a team of people who are genuinely good at this.

compensation

- salary: $40,000 to $70,000, paid in usd

how to apply

- apply through linkedin with your resume.

📌 Senior paid social media buyer - meta ads (México)
🏢 ATTN Agency
📍 México