Job Title: Senior Performance Marketing Specialist – Meta & TikTok
Location: Bogotá, Colombia or Mexico City, Mexico.
Type of Contract: Full-Time | EOR / Agency Partnership Model
Salary Range: Market Rates
Language Requirements: Fluent English Required

We are seeking a skilled Senior Performance Marketing Specialist with deep expertise in Meta and TikTok campaign execution, conversion tracking, and privacy-compliant advertising to join our growing team. You will play a key role in launching, optimizing, and scaling paid acquisition campaigns for U.S.-based brands while collaborating closely with a high-performance LATAM marketing team. Your work will directly impact client growth, campaign profitability, compliance standards, and the long-term success of our performance marketing division.

Key Responsibilities

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Launch, manage, and optimize high-performing paid campaigns across Meta Ads Manager and TikTok Ads

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Monitor campaign KPIs including ROAS, CAC, CTR, CPL, and conversion performance to drive continuous optimization

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Implement and troubleshoot pixel tracking,



event tracking, tagging systems, and attribution workflows

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Collaborate closely with in-person team members from a shared coworking environment to improve execution speed and campaign performance

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Analyze campaign data, audience behavior, and funnel performance to identify growth opportunities

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Ensure campaigns and tracking systems comply with privacy and consent regulations including GDPR, HIPAA, and CCPA

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Prepare campaign reports, insights, and optimization recommendations for internal stakeholders and clients

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Participate in creative strategy discussions, testing initiatives, and performance reviews to improve advertising effectiveness

Must-Have Qualifications

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5+ years of hands-on performance marketing experience managing paid social campaigns

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Advanced experience with Meta Ads Manager, TikTok Ads, and paid social optimization strategies

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Strong understanding of conversion

📌 Senior Performance Marketing Specialist – Meta (Ciudad de México)
🏢 Nearshore Business Solutions
📍 Ciudad de México