Marketing Journey Architect
Description -
Job Summary
The Journey Architect / Designer is responsible for blueprinting standardized, scalable customer journeys that translate go-to-market strategy into executable, multi-channel programs.
This role defines journey structures, builds reusable blueprints, and ensures consistent execution across markets—enabling a “design once, scale many” operating model.

Responsibilities
- Define Customer Journeys with GTM marketing teams
Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.
- Develop Journey Blueprints
Create detailed, execution-ready journey blueprints covering:
- Stage objectives and outcomes
- Signals and trigger logic
- Channel sequencing and touchpoints
- Content and engagement requirements
- Standardization & Reuse
- Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.
- Signal-Driven Orchestration




Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.
- Strategy to Execution Translation
Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.
- Governance & Quality
Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability.
Drive adoption of standardized journeys and reduce one-off designs.
- Cross-Functional Collaboration

Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.

Education & Experience Recommended
- Bachelor’s degree in Marketing, Business, Data/Analytics, Engineering, or a related field
- (Advanced degree such as MBA is a plus)
- 8–12+ years of experience in one or more of the following areas:
- Customer journey desi

📌 Marketing Journey Architect (San Pedro Tlaquepaque)
🏢 HP..
📍 San Pedro Tlaquepaque