Copywriter (DTC / Brand Voice & Performance Focus)Job Type:Remote, Full-Time (PST/EST Hours)About the RoleWe're partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilledCopywriterwho can truly own and embody a brand's voice across every touchpoint.This role goes beyond writing—you'll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results.You'll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.What You'll DoOwn and execute brand-aligned copy across email, landing pages, ads, product pages, and social mediaDeeply understand the brand's tone, voice, and customer psychologyWrite high-converting, performance-driven copy for paid media and lifecycle campaignsCollaborate with creative, marketing, and growth teams to align messaging with campaign goalsAdapt messaging across different audiences, formats, and funnel stagesContribute to A/B testing (hooks, headlines, CTAs, angles)



to improve performanceEnsure consistency in brand voice across all outputs2+ years experience as a Copywriter within DTC or e Commerce brandsExceptional English writing skills (native or near-native fluency)Strong understanding of brand voice, tone, and storytellingExperience writing for performance marketing (ads, email, landing pages)Ability to balance creativity with conversion-focused thinkingComfortable in a fast-paced, high-output environmentStrong attention to detail with the ability to take feedback and iterate quicklyNice to HaveExperience in lifestyle, wellness, or apparel brandsFamiliarity with UGC-style ad scripting and hook creationExperience with lifecycle marketing and platforms like KlaviyoExposure to general or South African English-speaking audiencesWho You AreYou understand brand nuance, tone, and emotional connectionYou can seamlessly switch between storytelling and direct-response copyYou're proactive and bring ideas—not just executionYou can quickly learn and replicate a brand voice at a high levelHiring ProcessShortlisted candidates will complete a brief copy assessment to evaluate:Brand voice alignmentWriting clarity and qualityAbility to produce conversion-focused copy

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