Primary Responsibilities:Strategic Planning & Financial PartnershipAct as a Finance Business Partner, collaborating closely with Finance to align marketing strategies with business and financial objectives- Participate in strategic marketing planning, translating strategic objectives into actionable plans and business cases.
- Lead the creation and evaluation of business cases for promotions, including financial assessments and ROI analysis.
- Contribute regional insights to annual and long‐range strategies, ensuring optimal timing and sequencing (AOP & LRBP).
- Working together with Marketing provides suggestions for sales and COI forecast estimation per month- Support the development, administration, and tracking of the annual marketing budget (Dopex), recommending adjustments as business needs evolveIntegrated Commercial Calendar & Promotions- Design, build, and execute the Integrated Commercial Calendar, ensuring relevant, compelling monthly offers that drive incremental sales and ABO engagement.
- Lead the full end‐to‐end process for the calendar, including:- Project intake and prioritization by tier.
- KPI and financial impact modeling with analytics.
- Calendar‐building workshops.
- Approval processes, stakeholder influence, and socialization.
- Lead pricing and promotion squads, ensuring strong cross‐functional alignment- Provide organization to the promotional strategy and execution from concept to post‐mortem, through the promotion squad including:- Strategic design and analysis.
- Projections, forecasting influence (FCST), and planning alignment.
- Financial assessments and profitability stewardship.
- ABO co‐creation and communication creativity.
- End‐to‐end project oversight to guarantee flawless execution.Project & Program ManagementLead regional and cross‐functional project teams to deliver local initiatives aligned with LATAM strategy.
- Apply Agile project management methodologies to drive speed, focus, and accountability.




- Track and manage multiple initiatives across countries, ensuring consistency and flexibility where needed- Monitor marketing P&L;, KPIs, and performance metrics, driving continuous improvement.Operational Excellence & GovernanceDrive operational excellence through disciplined project follow‐up, governance, and execution standards.
- Coordinate logistics and cross‐functional dependencies to ensure on‐time, in‐full delivery.
- Ensure strategic alignment across:- Marketing initiatives- Budget management- Planning cycles and governance fórumCommunication/ Influence- Clearly communicates marketing strategies and plans verbally and in writing.
- Develop strong relationships across all LATAM markets and functional areas using influence to gain alignment to new regionally/locally produced products and strategies and problem solve when necessary.Requirements:- One year in their current position.
- Education: Bachelor degree in Project Management, General Business, Business Information, Services, Finance or Engineering.
- Experience: +4 years in similar positions- Languages: Fluent in English (C1+), Portuguese desirable.Knowledge and skills:- Advanced financial acumen and business case development.
- Proven project management and Agile ways of working.
- Ability to influence senior stakeholders across functions.
- High analytical capability with comfort in KPIs, forecasts, and performance tracking.
- Strong collaboration and communication skills in complex, matrixed organizations.
- Experience working across multi‐country LATAM environmentsRequired Abilities:- Requires complete understanding of a broad application of techniques, theoretical principles and practices of area of specialty.
- Provides solutions to a wide range of difficult issues and independently develops approach to solutions.
- Leads complex projects.
- Manages complex programs.Benefits: Hybrid work model, adaptable schedule, health and life insurance, wellness benefit, savings fund, grocery vouchers, meal vouchers, additional paid time off beyond statutory requirements, discretionary annual bonus, and other benefits.

📌 Senior Marketing Strategist (Monterrey)
🏢 Amway
📍 Monterrey