Location: Mexico City, Mexico. Must be able to work from assigned Pfizer office 3 days per week, or as needed by the business
Reports to: Senior Trade Marketing Lead

Role Purpose

The Senior Trade Marketing Manager is responsible for leading the development and execution of trade marketing strategies that drive growth and ensure successful go-to-market (G2M) initiatives across Pfizer’s portfolio. This position requires strong leadership, strategic thinking, and the ability to influence multifunctional teams to deliver impactful commercial outcomes.

Key Responsibilities

Strategic Planning & Execution- Own the annual planning and strategy for Trade Marketing.- Design and implement effective G2M strategies for both new and existing products across multiple channels.- Conduct regular business reviews with customers to share initiative results.- Develop and optimize patient support programs (PSPs) in collaboration with Marketing, Sales,



and Medical teams.- Ensure trade marketing plans align with overall business objectives and compliance standards.- Oversee timely market analysis updates in collaboration with Business Intelligence, monitoring marketplace dynamics and changes.- Gather and analyze customer and market inputs (via KAMs or direct contact) to identify opportunities for main brands, channels, and chains.- Monitor and analyze market trends, sales performance, and competitive dynamics to inform decision-making.

Budget & Performance Management- Manage the local investment budget (G2N) for portfolios, brands, customers, and initiatives, ensuring targets are met with optimal ROI.- Lead financial forecasting for all initiatives, ensuring assumptions are clear and ROI is positive.

Product Launch Excellence- Lead planning and execution of new product launches in the private market (Hospitals, Distributors, Retail).- Collaborate as a key contributor for product launch inputs, including volume estimation, SO ratio, POS strategy, and pricing.

Cross-Functional Leader

📌 Trade Marketing Manager (Ciudad de México)
🏢 Pfizer
📍 Ciudad de México