Role Purpose

Key Accountabilities
- The architect is expected to design and oversee complex implementations, integrations, and optimizations within SFMC. The architect must understand both the platform’s capabilities and how to align them with business needs
- Strong understanding of Data Extensions, data modeling, segmentation strategies, and data hygiene best practices within SFMC.
- Experience designing and implementing REST and SOAP API integrations between SFMC and other systems (CRM, data warehouses, third-party platforms).
- Collaborate cross-functionally with marketing, data, IT, and business stakeholders to translate campaign requirements into scalable, maintainable, and compliant technical solutions.
- Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) and security best practices.
- Develop and maintain comprehensive documentation and training materials to support SFMC architecture and development standards.
- Participate in strategic planning and contribute to the marketing technology roadmap.

Key Skills & Experiences

Education




- Bachelor’s or Master’s Degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.

Experience
- 5+ years of hands-on experience with Salesforce Marketing Cloud, including deep expertise in AMPscript, Journey Builder, Automation Studio, Content Builder, Data Extensions, and Mobile Studio.
- Proven experience in a managerial or technical leadership role, mentoring junior developers and leading complex SFMC projects.
- Strong proficiency in SQL, Server-Side JavaScript (SSJS), GTL, and API integrations.
- Experience with accessibility standards and advocating for inclusive communications.
- Experience managing integral translations and multi-regional campaigns preferred.
- Strong project management skills with the ability to coordinate multiple stakeholders and deliver large-scale projects on time.
- Solid understanding of data privacy laws and compliance requirem

📌 Manager, Salesforce Marketing Cloud Architect (Guadalajara)
🏢 Intercontinental Hotels Group
📍 Guadalajara