As Brand Coordinator you will guide sustained and profitable growth across assigned channels by designing and building marketing strategies that strengthen brand presence and ensure execution at point of sale. You will report to a Grouper Marketing Manager. And you will work in our Tlalnepantla and Polanco sites.

Key Responsibilities
- Increase growth and profitability of assigned channels through strategic planning in-store execution.
- Manage the product portfolio, ensuring assortment through SKU onboarding, delisting, and performance-based action plans.
- Lead teams in the development, launch, and commercialization of new products.
- Conduct frequent store visits, within the traditional and hardware channels, alongside Trade Marketing and Sales teams to identify opportunities and implement action plans.
- Help develop the annual Marketing Plan and main building blocks to achieve our goals.
- Develop and analyze pricing strategies aligned with market dynamics and channel needs.
- Monitor main Indicators (Sell In, Sell Out, Numeric Distribution, Inventory Levels).




- Plan and implement integrated marketing campaigns across multiple touchpoints, including traditional media, digital channels, events, and activations.
- Coordinate with Trade Marketing on the creation and production of marketing materials (brochures, catalogs, POS materials, samples), ensuring brand consistency.
- Help develop exhibition stand for trade shows, expos, and conventions.
- Oversee administrative processes: customer onboarding, GS1 registrations, internal product setups, budget control, sample requests, and monthly reporting.

Qualifications
- Minimum 2 years as Brand Assistant / Brand Associate within FMCG or mass consumption companies.
- At least 2 years of experience in product development and portfolio management.
- Previous exposure to large retail accounts
- Experience working with distributors and wholesale channels.

About us:
PPG: WE PROTECT AND BEAUTIFY THE WORLD

Benefits will be

📌 Brand Coordinator (Tlalnepantla de Baz)
🏢 Ppg
📍 Tlalnepantla de Baz