At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, integral workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
We are looking for a Sr. Marketing Program Manager to serve as the primary steward for Nielsen's largest, most complex, integrated marketing campaigns. This is a strategic orchestration role for someone who thrives at the intersection of structure and ambiguity, and who can hold a complex campaign together while keeping stakeholders aligned, informed, and moving forward. In this role,
you will be the campaign quarterback — the single point of accountability for integrated program delivery across the Marketing teams. You will also play a critical role in helping to design and implement a Phase Gate/Agile framework for how Nielsen manages its high-impact marketing campaigns, moving the organization from ad-hoc execution to a structured, repeatable delivery model.
What You’ll Do
- Lead and manage complex, cross-functional marketing programs from kick-off through post-mortem, ensuring alignment with global business strategy.
- Manage program roadmaps, resource allocation, and timelines with high autonomy. Consolidate comprehensive project timelines and integrate functional workstreams into a unified master schedule, capturing dependencies and hand-off points between teams.
- Establish and track key performance indicators (KPIs) to measure program success and provide data-driven insights for strategic planning.
📌 Sr. Marketing Program Lead (Ciudad de México)
🏢 The Nielsen
📍 Ciudad de México
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