Role Purpose

Key Accountabilities
- Architect and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Promote and share industry best practices related to development, strategy, testing, and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
- Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
- Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.





Key Skills & Experiences

Education
- Bachelor’s degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.

Experience
- Four+ years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
- Proven experience leading or mentoring junior developers in a technical environment.
- Salesforce certifications are a plus.
- Understanding of Americans with Disabilities Act (ADA) compliance and advocacy for accessible communications.
- Experience managing general translations at scale is preferred.
- Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
- Solid understanding of data privacy laws and CAN-SPAM regulations.
- Familiarity with Mobile Studio and integrating m

📌 Manager, Salesforce Marketing Cloud Sme (Guadalajara)
🏢 Intercontinental Hotels Group
📍 Guadalajara