DESCRIPTION:
The Senior Marketing Manager will play a pivotal role in shaping the brand, customer understanding, and media strategy of Amazon Payments Mexico. This leader will oversee Consumer Insights, Brand Equity, and Media Planning, ensuring that all campaigns and launches reflect a deep understanding of Mexican customers and strengthen Amazon’s credibility as a trusted financial brand.

You will act as the main point of contact for Central Consumer Insights (Florida), lead the relationship with our creative and media agencies, and manage the full marketing fixed budget (working and non-working). You will ensure that every peso invested delivers measurable business impact and reinforces our mission to make digital payments more accessible, inclusive, and inspiring.

Key job responsibilities
Lead the Consumer Insights and Research agenda, serving as the main POC with Amazon’s Central Consumer Insights team (Florida) to translate data into actionable marketing and product strategies.

Own brand equity and positioning for Amazon Payments Mexico, including agency management,



creative strategy, and production of campaigns (TV, digital, and social).

Develop and execute media strategies across awareness, consideration, and trial phases; ensure optimization, ROI tracking, and campaign effectiveness.

Manage the marketing budget (working and non-working), ensuring efficient allocation and accurate financial planning across all channels.

Partner with Product, Finance, and Central Marketing teams to align messaging and ensure consistent representation of the Payments brand across all touchpoints.

Mentor and guide Product Marketing Managers, elevating team capability and building future marketing leaders.

Represent Payments Marketing in leadership forums, providing business updates, creative reviews, and campaign performance narratives.

Contribute to long-term brand architecture and strategic positioning of Amazon Payments in Mexico and Latin America.

About the team
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📌 Sr. Marketing Manager, Payments, Mx Payments (Ciudad de México)
🏢 Servicios Comerciales Amazon Mexico de C.V. - D44
📍 Ciudad de México