Senior Marketing Manager

Build. Lead. Scale.

We are a fast-growing, data-driven technology company powering two high-impact platforms:
- One focused on advanced data insights and engagement solutions for institutions.
- One designed to connect professionals with real-world advice and scalable mentorship.

Our mission is simple but powerful: unlock career growth through meaningful connections, intelligent data, and high-value guidance.

We are looking for a Senior Marketing Manager ready to own growth, drive strategy, and make a measurable impact on revenue and market positioning.

Your Mission

Lead and execute the full marketing strategy across both platforms — translating positioning into campaigns that generate demand, accelerate sales, and strengthen market presence.

This is not a coordination role.

This is a leadership and execution role with direct business impact.

What You’ll Own
- End-to-end marketing strategy.
- Positioning and messaging development.
- B2B demand generation focused on the U.S. market.
- Growth experimentation and continuous optimization.




- Close collaboration with sales, product, and leadership teams.
- KPI tracking and performance-driven decision-making.
- Building scalable, sustainable acquisition engines.

Your work will directly influence pipeline, revenue, and brand positioning.

Who You Are
- 10+ years of marketing experience (ideally in SaaS, startups, or marketplace businesses).
- Strong B2B marketing experience, particularly targeting the U.S. market.
- Proven ability to balance strategic thinking with hands-on execution.
- Experience across:
- Content strategy & storytelling
- Demand generation
- Growth marketing
- Paid media & campaign experimentation
- Advanced to fluent English (required).
- Highly analytical and data-driven.
- Excellent communicator with strong stakeholder management skills.
- High ownership mentality and proactive mindset.
- Thrives in fast-paced, evolving environments.

Nice to Have
- Experience scaling

📌 Senior Marketing Manager (Guadalajara)
🏢 Cobalto Talent
📍 Guadalajara