Job Summary

As a Social Media Specialist, you will play a pivotal role in assisting our Marketing Manager in establishing a framework for our marketing communication. Your strategic thinking and hands-on approach will be essential in creating a long-term marketing strategy suitable for our niche industry.

The Social Media Specialist is responsible for nurturing and growing a brand's online community, fostering positive relationships, and driving engagement across various social media platforms.
- What You’ll Do:
Duties/Responsibilities:
- Content Creation & Scheduling: Own the monthly content calendar (max 1 post/day). Schedule agency-provided visuals in Meta Business Suite and create original Reels, Stories, and blog-style articles for timely trends, holidays, and events.
- Brand Voice & Design: Craft consistent copy and quick graphics using Canva, Photoshop, or AI tools, ensuring all fonts, designs, and tones are flawless and approved before going live.
- Community Engagement: Proactively engage with followers and influencers. Respond to comments, mentions,



and DMs across Facebook, Instagram, Threads, and LinkedIn within a 2-hour window.
- Influencer Management: Run end-to-end influencer collaborations, including contracts, product incentives, discount codes, ad spend coordination, and performance tracking.
- Performance Monitoring: Track monthly engagement metrics (shares, DMs, sentiment) and immediately flag low engagement, negative comments, or off-brand content to the Marketing Manager.
- Trend Spotting: Stay ahead of the curve on platform updates, emerging social trends, and online community-building best practices.
- Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is a plus.
- 3+ years of experience managing online communities or social media engagement preferred.
- 2+ years of experience in Adobe Creative Suite (Photoshop, InDesign, Illustrator) producing campaign-ready assets from concept to delivery.

📌 Social Media Specialist (Ciudad Juárez)
🏢 Equivity
📍 Ciudad Juárez