Who are we?
Keenfolks is a cutting-edge, integrative AI marketing agency specializing in harnessing the power of artificial intelligence to drive personalized and effective marketing strategies. We work with general brands to bridge the gap between digital marketing and emerging AI technologies, ensuring our clients stay at the forefront of innovation. Our team thrives on creativity, data-driven insights, and customer-centric solutions.
Role Overview
We're looking for a detail-oriented professional to join our team As a
Data Analytics and Tracking . In this role, you'll collaborate with marketing stakeholders to implement data-driven solutions, manage UTM parameters, pixels, tracking and ensure the accuracy and integrity of all campaign data. If you're passionate about transforming data into actionable insights and optimizing marketing performance through analytics, we want to hear from you
Key Responsibilities
1.
Technical Prificiency & Tool Expertise
· Define
measurement plans
and execute
tagging strategies
using
Google Tag
Manager
and
Google Analytics 4 (GA4).




- Manage and validate pixels, events, and tracking configurations across multiple digital platforms.
- Develop dynamic dashboards and reports in

Power BI
(We are looking for an expert in this matter)
Tableau , or
Looker Studio
to visualize campaign and business performance.
· Utilize
SQL
and
Python (or R)
for data extraction, transformation, and advanced analysis.
· Optimize data models, DAX calculations, and report performance within Power BI.
2.
Data Strategy & Business Impact
- Translate complex datasets into clear, actionable insights that drive strategic business decisions.
- Collaborate with stakeholders to define KPIs and marketing performance metrics, ensuring alignment with business and campaign objectives.
- Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns.

3.
Problem-Solving & Analytical Thinking
- Identify trends, anomalies, and o

📌 Data Analytics and Tracking Specialist (México)
🏢 The Keenfolks
📍 México