Senior Marketing Analytics Lead (Monterrey)

Senior Marketing Analytics Lead (Monterrey)

06 sep
|
Confie TA Admin
|
Monterrey

06 sep

Confie TA Admin

Monterrey

About our company
Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world -class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Today, more than 1,800 team members—both on -site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.
Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast -paced, and collaborative culture where employees are encouraged to grow and build long -term careers with a company shaping the future of insurance.
Senior Manager
- Marketing Data Analytics
Reporting directly to the Head of Digital Transformation, we are seeking a highly analytical, hands -on Digital Analytics Director to lead our enterprise data and attribution strategies. In this "player -coach" role, you will lead a specialized internal team,



alongside external agencies, while remaining deeply involved in the day -to -day data operations. You must be a go -getter willing to tackle any analytical challenge that comes your way, translating complex data into clear narratives for executive leadership.
Bachelor's degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Strong proficiency in SQL, Python or R, and advanced Excel (including Macros).
Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.
Solid understanding of data modeling, schema design, and hands -on experience with cloud data warehouses (Snowflake, Google BigQuery).
Proven experience building, managing, and optimizing ETL/ELT pipelines.
Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming). Marketing Experience
5+ years of experience in B2B digital marketi

📌 Senior Marketing Analytics Lead (Monterrey)
🏢 Confie TA Admin
📍 Monterrey

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