About WPP Media
WPP is the creative transformation company. WPP Media is WPP's general media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. At WPP Media, we believe in the power of our culture and our people. In this role it will be critical to embrace WPP & WPP Media's shared core values:
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Strategic Planning
Definition of Influencer Mix:



Structure balanced campaigns between Mega-influencers (for mass reach), Micro/Nano influencers (for specific niches), and KOLs (key opinion leaders).
Translate business objectives into creative instructions that influencers can execute without losing their essence.
Contract Negotiation: Manage usage rights so that influencer content can be used in other media (paid media, OOH, etc.).
Review and approve scripts, storyboards, and final drafts, ensuring that brand guidelines are followed.
Coordinate with influencers to respond to key comments or participate in real-time dynamics during events (such as FIFA events).
Event Coverage: Manage influencers on-site for large events (concerts, soccer games), coordinating logistics, access, and immediate deliverables.
Analysis, Compliance, and Reporting
Brand Safety Monitoring: Constantly monitor that selected influencers are not involved in controversies that affect the brand'

📌 Platform Content Coordinator Contract (Hermosillo)
🏢 WPP Media
📍 Hermosillo