At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Job Summary The Marketing Specialist at Instructure, Inc. will support the development and execution of marketing campaigns and initiatives across various channels. This role focuses on driving brand awareness, generating leads, and nurturing customer relationships for Instructure's educational technology products. Job Responsibilities
Assist in the planning, implementation, and optimisation of integrated marketing campaigns, including email marketing, social media, content marketing, and digital advertising.
Conduct market research and competitive analysis to identify trends, opportunities, and inform marketing strategies.
Create and edit engaging marketing content,



such as blog posts, social media updates, website copy, and email newsletters, ensuring brand consistency and messaging accuracy.
Manage and update marketing collateral, presentations, and other sales enablement materials.
Track and analyse marketing campaign performance data, generating reports and insights to inform future strategies and optimize results.
Collaborate with sales, product, and other internal teams to ensure alignment of marketing efforts with business objectives.
Support event planning and execution, including webinars, conferences, and trade shows.
Manage and maintain marketing automation platforms and CRM systems. Job
Qualifications
~ Bachelor's degree in Marketing, Communications, Business, or a related field.
~1-3 years of experience in a marketing role, preferably within the software, technology, or education industry.
~ Strong understanding of digital marketi

📌 Marketing Representative (Hermosillo)
🏢 Instructure
📍 Hermosillo