06 sep
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Venture People
|
Celaya
06 sep
Venture People
Celaya
About the Company A technology company focused on LIMS (Laboratory Information Management System) solutions, helping lab and quality managers accurately gather, analyze, and report data — working efficiently, meeting compliance goals, and exceeding business objectives.
As AI reshapes how buyers discover and evaluate software, the company is investing in the people who will define its visibility in this new landscape — where a growing share of vendor discovery and research now happens inside LLMs like ChatGPT, Claude, Gemini, and Perplexity.
The Opportunity This role lives at the intersection of content marketing and artificial intelligence: someone who understands how LLMs retrieve, rank, and cite information, and who can build the content infrastructure that earns the company a consistent presence in AI-generated answers.
This is not a traditional SEO or content manager role. You will be building expertise in Generative Answer Optimization (GAO) and Answer Engine Optimization (AEO)
— emerging disciplines that require both the craft of great content and a technical understanding of how AI systems consume, index, and surface information.
Research and apply emerging best practices for structuring content so it is retrieved and cited by generative AI systems
Build a systematic testing and measurement cadence for LLM visibility: prompt libraries, citation tracking, and competitive benchmarking
Content Strategy & Development
Develop authoritative, deeply researched content — long-form guides, comparison pages, FAQ hubs, glossaries, and thought leadership — designed to be retrieved by AI systems and trusted by human readers
Build content around high-intent queries, buying journey stages, and the specific questions professionals ask AI assistants
Own the full content lifecycle: ideation, brief, production, publication, optimization, and performance review
Develop and manage a content calendar aligned to integral GTM priorities
Structured Data, Entity & Technical Optimization
📌 Content Creator (Celaya)
🏢 Venture People
📍 Celaya