Description The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry. This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.
Key Responsibilities:
Paid Media Campaign Execution (Hands-On) Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Manage targeting, creative testing, budget allocation, and performance scaling Monitor daily performance metrics and make optimization adjustments Implement retargeting and nurture strategies to improve demo show rates Align paid traffic strategy with landing page performance SEO Strategy & Execution Conduct keyword research aligned with high-intent legal decision-makers Optimize landing pages, blogs, and service pages for search intent Improve on-page SEO (metadata,



headers, internal linking, schema) Collaborate on content planning based on ranking and opportunity gaps Monitor rankings, organic traffic growth, and organic conversions Identify technical SEO issues and coordinate fixes with developers Web Design & Development (Performance-Focused) Oversee landing page design and website optimization for conversion Collaborate with developers and designers to implement CRO improvements Identify UX/UI friction points impacting demo bookings Recommend layout, messaging, and structural changes based on performance data Ensure website speed, mobile responsiveness, and technical health QA new pages and funnels before launch Support integration of tracking tools, pixels, CRM forms, and automation workflows Maintain alignment between brand messaging, SEO structure, and paid campaign objectives *This role does not require deep coding expertise but does require strong

📌 Client Management Executive (Morelia)
🏢 Berry Virtual
📍 Morelia