Location: Mexico (preferred) | Hybrid / Remote

About SarellySarelly is building more than a beauty brand: we’re building an entertainment and culture-driven beauty company for the next generation of Latina consumers.
As we expand into the U.S., we’re building a Consumer Intelligence capability that combines first-party data, social conversations, consumer communities, research and AI to bring the voice of the consumer closer to how we build products, brands and experiences.
We’re looking for someone to build and lead that capability.

The OpportunityThis is not a traditional Consumer & Market Insights role.
We’re looking for someone deeply curious about consumers, passionate about products, highly comfortable with AI, and excited to operate inside the business, not simply deliver research to it.
Your mission: Turn consumer understanding into better products and better business decisions.
You will be a close strategic partner to Product Development, while supporting Brand, Growth, Retail and leadership with actionable consumer intelligence.




You will also work with an AI/Data Architect responsible for the technical infrastructure behind our Consumer Intelligence Hub. Your role is to own the consumer questions, insights, interpretation and business application, not the data architecture.

Key Responsibilities1. Put Consumer Intelligence at the Heart of Product DevelopmentProduct Development will be one of your closest partners. You’ll work across the innovation process, from identifying unmet needs and white spaces to concept development, product testing and post-launch learning.
You will:
- Identify consumer needs, frustrations, behaviors and beauty routines that can inspire new products.
- Translate insights into product opportunities and innovation briefs.
- Bring consumer evidence into product prioritization and key development decisions.
- Design fast, effective ways to test concepts, claims, shades, formulas, packaging and propositions.
- Turn learnings from exi

📌 Consumer Intelligence Lead (Ciudad de México)
🏢 SARELLY
📍 Ciudad de México