The Role:
We are seeking a highly skilled and results-driven Conversion Rate Optimization (CRO) Specialist to join our team. We are a leading marketing agency dedicated to helping our clients achieve remarkable growth, and we need an expert to focus on optimizing conversion funnels for our e-commerce clients.
The idóneo candidate will have a deep understanding of the Shopify platform and a proven track record of using data-driven strategies to improve conversion rates and increase revenue.

Responsibilities:
- Conduct in-depth audits of client Shopify stores, analyzing user behavior, and identifying friction points in the customer journey.
- Develop and implement data-driven CRO strategies and testing plans to improve conversion rates, average order value, and overall site engagement.
- Utilize and implement Shopify apps and other third-party tools to enhance store functionality and user experience.
- Design, execute, and analyze A/B and multivariate tests on key pages (e.g., product pages, checkout flows, landing pages) to validate hypotheses and drive continuous improvement.




- Create and implement effective upselling and cross-selling strategies on e-commerce sites.
- Analyze key performance indicators (KPIs) and provide regular reports and insights to clients and internal teams, translating complex data into actionable recommendations.
- Collaborate with our marketing, design, and development teams to ensure a cohesive and high-performing digital experience.
- Stay up-to-date with the latest trends, technologies, and best practices in conversion rate optimization and the Shopify ecosystem.

Requirements:
- Fluent in English with excellent written and verbal communication skills.
- Proven experience as a CRO Specialist, specifically with a focus on Shopify and e- commerce platforms.
- Strong analytical skills with the ability to interpret data from tools like Google Analytics, heatmaps (ex: microsoft clarity), and session recordings to derive actionable insights.
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📌 CRO Specialist (Metepec)
🏢 Nir-yu
📍 Metepec