Own how the brand shows up and sells across social-first commerce platforms — building the merchandising strategy, team, and experimentation engine that transforms TikTok Shop, Meta Shops, and Shopify into high-converting, brand-elevating revenue channels. This leader will operate at the intersection of merchandising, growth, analytics, and culture — balancing instinct and data to drive measurable impact across every social commerce touchpoint.
Key Outcomes & Performance Expectations
Success in this role will be measured against the following outcomes: 1. Social Commerce Revenue Growth
Own and scale revenue across
TikTok Shop, Meta Shops, and Shopify social extensions Establish channel-level revenue targets within 30 days Deliver a defined 12-month revenue growth plan aligned with eCommerce leadership 2. Shopify Conversion & Revenue Performance
Drive measurable improvements across core DTC metrics by end of year: Revenue Per Visitor (RPV) improvement Conversion Rate (CVR) lift Average Order Value (AOV) growth Cart-to-checkout optimization 3. Structured A/B Testing Program




Build and run a disciplined experimentation engine across social commerce and site merchandising: Launch 2–4 tests per month 100% documented learnings and next actions 20–30% statistically significant win rate 4. Team Leadership & Development
Establish KPIs and performance goals for all direct reports within 60 days Build a high-performing merchandising team with clear ownership and growth paths Maintain strong team engagement and satisfaction 5. Cross-Functional Alignment
Deliver a merchandising roadmap within 90 days Implement a prioritization framework adopted by Growth and Marketing Ensure majority of initiatives are directly tied to company strategy 6. TikTok Shop Channel Ownership
Scale TikTok Shop as a primary revenue driver Define GMV and conversion benchmarks at hire Expand creator affiliate SKU coverage Establish clear baseline performance and growth trajectory 7. Assortment & Bundle Stra

📌 Director of Merchandising, Social Commerce (Mérida)
🏢 Activate Talent
📍 Mérida